Money Academy — The Entrepreneur's Curriculum for Kids

Schools won't teach your kid this.

By age 18, most kids can solve quadratic equations but can't read a paycheck, file taxes, or write a business plan.

📉 77% of high schoolers fail basic financial literacy tests.

That's the kid graduating, signing up for credit cards, taking student loans, and entering the workforce blind.

🏫 Only 25 states require any personal finance education.

And almost none teach how to actually start a business — the single most important skill of the next 30 years.

🎒 Most "kid money apps" stop at allowance.

They teach kids to save lunch money. We're teaching them to think like founders, run real numbers, and launch real businesses.

Why I built this.

I'm a homeschool dad with a 9-year-old son named Dallas. I've been building my own businesses for years — and one day it hit me: nobody is teaching my son the thing that actually changed my life.

Math, reading, science — sure. But how to spot a problem worth solving? How to talk to customers? How to price something so it's actually profitable? How to think about money, taxes, debt, and investing like an owner instead of an employee?

Schools don't teach it. Most "kid money" apps don't really teach it either — they just gamify allowance.

So I built one for my own son. Daily lessons. Real missions. A working business plan tool. A parent dashboard so I can see what he's learning. Gamified so he WANTS to come back every day.

Within weeks, Dallas was talking about opportunity cost, profit per sale, and what kind of business he wanted to launch. He was 9.

Friends started asking if their kids could use it. So I'm opening it up — to a small group of founding member families — before the public launch.

— Daniel, founder of Money Academy

What's inside Money Academy

A complete entrepreneurship curriculum your kid will actually open — every single day.

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14-Unit Daily Curriculum

From "what is money" all the way to launching a real business. Bite-sized lessons (~10 min/day) your kid completes solo on the computer.

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Gamified Like Their Favorite App

XP, streaks, levels, and 28+ badges. Built-in psychology that keeps them coming back without nagging from you.

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Real Business Plan Builder

By Unit 9, your kid has a written, savable, printable business plan — for a real business they're launching.

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Real Founder Tools

Compound interest calculator. Paper trading sandbox with $1,000 fake dollars. Budget builder. Bank simulation.

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Parent Dashboard

See every answer, every journal entry, every business plan field. Know exactly what your kid is learning and thinking.

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Real-World Missions

Every lesson ends with an off-screen mission — talk to a real customer, run real numbers, ask for a real sale. Not just theory.

The 14-unit founder's path

Designed so your kid finishes with a real, written business plan and (if they want) a real launched business.

The Entrepreneur's Tool

What money really is — and why founders use it differently

How Money Is Made

Value creation — the entrepreneur's main skill

The 4-Bucket System

How smart entrepreneurs split every dollar

Spending Like an Entrepreneur

Assets vs liabilities — the founder's mental model

Find Your Business Idea

Where great ideas come from — and how to spot yours

Know Your Customer

Without a customer, there is no business

Pricing, Costs & Profit

The math of every business — and your business

Taxes — The Founder's Hidden Math

What every kid entrepreneur needs to know about Uncle Sam

Build Your Business Plan

The 1-page plan every founder needs

Marketing & First Customers

How to get someone to actually pay you

Money Tools for Founders

Banking, compound interest, growing your profits

Credit & Debt

The sword with two edges — borrowing as friend or trap

Long-Term Wealth

Investing, inflation, and the big-picture money game

LAUNCH — Your Real Business

Capstone: real money, real customers, signed founder commitment

More units rolling out every month. Founding members get every new release — for life.

Founding Member Spot

Lifetime access. Direct line to me. Lock in before public launch.

First 100 only

The Founding Family Pass

Unlimited kids. All 3 difficulty tracks. Forever.

$97

Public launch price: ~~$297/year~~ · You pay once, ever

Standard Track (live now) — ages 9–12, the full course Dallas is using
Easy Track (ships within 60 days) — ages 8–10, shorter lessons, simpler reading
Advanced Track (ships within 120 days) — ages 11–14, real spreadsheets and real-world execution
Whole-family access — unlimited kids on one account
Every future unit (rolling out monthly) — free, forever
Parent dashboard so you can see what they're learning
Real Business Plan Builder + 4 founder tools
Founding member private community + monthly Q&A with me
Direct input on what gets built next — you shape the curriculum

Claim My Founding Spot — $97 →

One-time payment · 30-day money-back guarantee

Questions parents ask

If your question isn't here, email me: daniellampkin92@gmail.com

What ages is this for?

Money Academy is built for kids ages 8–14 across three difficulty tracks. The Standard Track (ages 9–12) is live now — it's the exact course my own 9-year-old is using. The Easy Track (ages 8–10, simpler reading and shorter lessons) ships within 60 days. The Advanced Track (ages 11–14, real spreadsheets and real-world execution) ships within 120 days. Founding members get all three, lifetime.

How long does it take to complete?

About 10 minutes per day. The full 14-unit course takes 12–14 weeks at a relaxed daily pace. New units release monthly so there's always more.

Does my kid need to be homeschooled?

No. Money Academy was built by a homeschool dad, but most kids who use it are in regular school. It's designed as 10 minutes after dinner, after homework, or on weekends — not a replacement for school.

What if my kid hates it?

30-day money-back guarantee. No questions, no forms. Email me, I refund you, you keep what you've learned.

Is this an app or a website?

Right now it's a web app (works on any computer or tablet — no install). A native iOS/Android app is on the roadmap for 2026 — and yes, founding members get it free when it launches.

Why only 100 founding members?

Two reasons. First: I want to actually know my first 100 customers and build with their feedback. Second: lifetime access at $97 isn't sustainable at scale, but at 100 families it funds the next stage of the build. After 100, the price goes to $297/year.

Who built this?

I'm Daniel — a homeschool dad of a 9-year-old, an entrepreneur, and someone who got tired of waiting for the school system to teach my kid the things that actually matter. I built this for Dallas first. Now I'm sharing it.

I built this for my 9-year-old.
Now I'm building it for yours.